Cookies are usually considered a snack for children, and Chips Ahoy cookies are the most popular in America. But adults can enjoy them, too: and they're a great addition to any grown-up lunch.
My development for this project began with researching the product and creating a plan for rejuvenation of the brand.
After deciding on a direction for the campaign, I created thumbnail sketches to form visual concepts.
All of the foreground objects were photographed by me, and the backgrounds are purchased Adobe stock.
I also drew rough sketches of the typography, which I re-created in Adobe Illustrator.