Angry Orchard "A is for Angry" Campaign

The Angry Orchard brand name is derived from the angry, gnarly-looking apples used to make the beverages. But despit the unusual name, Angry Orchard ciders are full of vibrant flavors. So how should these flavorful drinks be advertised? This campaign highlights the qualities of Angry Orchard cider by using alliteration and dramatic photography.

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Development

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My development for this project began with some basic concept sketches. Once I finalized my ideas, I began shooting the photography. All photos of the Angry Orchard bottles and the splashes were shot using my Canon camera, and the rest of the images are purchased Adobe stock.

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